Case Study Spotlight: Nickelodeon Degrassi Road Show

We created excitement for the new season of Nickelodeon’s Degrassi.

  • Developed a road show which gave thousands of fans the opportunity to watch the season premiere before anyone else – plus attend a Q&A with cast members (OMG!)
  • Offered onsite activities including games, photo opps, make-your-own t-shirt stations as well as mocktails and candy galore
  • Treated VIP winners to an exclusive meet & greet with the cast members
  • Developed and launched a Facebook “Demand It” component where fans were able to cast their vote for where the tour would travel for its last stop
  • Increased brand’s Facebook fan base to over 3MM in two weeks time
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.