Case Study Spotlight: IFC’s Comedy Road Tour at the Brooklyn Comedy Festival

We created an onsite gaming area at the Brooklyn Comedy Festival completely branded for IFC’s Comedy Road Tour and their sponsor, Hershey’s Ice Breakers.

  • Designed and produced 3 custom branded games (Plinko, Jenga & Connect Four) to provide IFC’s client, Hershey, with added value at the Brooklyn Comedy Festival
  • Invited guests to play and engage with the games at the Festival’s pre-show Happy Hour event along with a branded photo booth onsite
  • Managed all logistics as they related to design and production of the games, AV during Happy Hour, catering, and staffing
  • Distributed prizes and samples to guests throughout the evening and even held a raffle whereby guests won free tickets to another comedy show during the Festival
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.