We helped raise awareness for the launch of Rachael Ray’s premium dog food, Dish.
- Created a pop-up media event for bloggers, influencers, and their canine companions
- Hosted the activation at a popular New York venue, Shipping & Receiving, and served as the venue liaison for all production logistics
- Handled onsite programming and entertainment including a photo experience, caricature artists, and a live acoustic guitarist
- Distributed gift bags at the end of the night filled with branded premiums consisting of dog bowls, doggy bag dispensers, bandanas, coupons and more