Case Study Spotlight: Rachael Ray Nutrish Media Event

We helped raise awareness for the launch of Rachael Ray’s premium dog food, Dish.

  • Created a pop-up media event for bloggers, influencers, and their canine companions
  • Hosted the activation at a popular New York venue, Shipping & Receiving, and served as the venue liaison for all production logistics
  • Handled onsite programming and entertainment including a photo experience, caricature artists, and a live acoustic guitarist
  • Distributed gift bags at the end of the night filled with branded premiums consisting of dog bowls, doggy bag dispensers, bandanas, coupons and more
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.