Case Study Spotlight: NBC Golf Channel

We hosted a scavenger hunt around NYC to celebrate The Presidents Cup kickoff and generate excitement amongst golf fans.

  • Produced an interactive scavenger hunt whereby we custom fabricated (5) life-size trophies modeled after the Presidents Cup, complete with winner plaques and hundreds of red roses
  • Placed these trophies in different locations throughout the city and utilizing various NBC talent, created short video clues hinting at the trophy locations
  • Encouraged consumers to find them all and post a photo with the hashtag #PresCupSweepstakes for a chance to win
  • Custom designed a contest landing page where consumers who weren’t in NYC had the chance to get involved in the fun
  • Received over 3,800 sweepstakes entries and over 52,000 total contest page views
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: FUSO eCanter Launch

We partnered with AGT International to launch FUSO’s eco-friendly box truck, the eCanter.

  • Transformed a parking lot in NOHO, NYC into a gas station of the future
  • Produced a 2-day launch initiative that featured a variety of B2B programming, including a media event, professional workshops, and complimentary test drives
  • Supplemented these engagements with several consumer-facing activations, including a silent disco, smoothie bikes, and live art installations
  • Received media coverage that included over 400 mentions published in Forbes, Business Insider, AFR, Japan Times, and Social Push
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: VH1 at RuPaul’s DragCon

We provided an engaging experience for fans on behalf of VH1 at RuPaul’s DragCon.

  • Produced the VH1 booth at RuPaul’s 2017 DragCon with a runway photo op
  • Created custom props for consumers to pose with, including “WERK” signs & “THWOORP” fans
  • Distributed branded tote bags as a takeaway for guests to store their convention swag
  • Welcomed over (1,500) guests into the space over the course of two days
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: NYCFC HOUSE

We created an interactive experience for NYCFC fans by way of an immersive pop-up shop and event space.

  • Produced the NYCFC HOUSE, a 1-month pop-up store in the heart of NYC’s Meatpacking District
  • Kicked off the campaign with an exclusive, invite-only affair for players and media
  • Fabricated structures to hang various pieces of club merchandise throughout the store
  • Created all NYCFC branded signage within the shop and managed onsite logistics and overall layout
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.