We delivered an on-brand experience to media teams across NYC during the 2017 Upfront Season.
About the michael alan group
the michael alan group is a full-service, experiential marketing agency. This author account represents the combined efforts of our account and design teams.
Entries by the michael alan group
The Michael Alan Group is a pretty cool place. But even we at MAG aren’t too cool to tell our mothers we love them. So as a tribute to all the MAG moms and all the moms of MAGsters, we’re going to bring you ten of our favorite Mother’s Day marketing campaigns.
We produced an exclusive party during Coachella Festival for Mountain Dew’s new product line, the Label Series.
We produced DataDisrupt, a two-day conference which included keynote speakers and fireside chats from financial services and data analytics companies for over (400) attendees.
Hello, and welcome back to our three-part series on building a brainstorm. Our mission: to explore time-tested strategies for generating top-shelf experiential marketing ideas. Last time, we kicked off the trilogy with an in-depth look at how experiential agencies can elevate their RFP research process. Now we’ll be investigating the best ways to prepare a brainstorm, get the team warmed up, and deliver the briefing.
There’s a lie that people have been telling for a long time. A devastating, pernicious lie. A lie that betrays youth and deeply detracts from the happiness of adults.
That it’s wrong to play with your food.
After much internal debating, we at MAG have decided to come clean, and tell the world the truth about playing with your food. That it’s fun. That it’s delicious. And that people will love you for letting them do it.
We raised awareness for NBC Boston’s owned & operated channel, which launched January 1st, 2017.
Welcome to our three part series on pitch ideation. During this trilogy, we’ll walk through the ways in which experiential marketers can work as a team to cook up inventive solutions to client challenges. Later on, we’ll explore techniques for brainstorming, but before we get to that, we’ll begin with the prep. Here are our top 10 steps for researching an incoming RFP.
We produced Northwell Health’s annual Leadership Rally for over 4,000 Northwell employees.
As important as it is to knock the socks off consumers, it’s all the more important to knock the socks off your clients. And the quickest way to your client’s socks is often with the delivery of data. Today we’re going to explore the five reasons why your experiential marketing event needs data collection and the five best ways to pull it off.
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