Entries by the michael alan group

An Experiential Ode to Valentine’s Day

Some love to hate it and some hate to love it, but Valentine’s Day is nevertheless upon us again. While many couples are off to smooch over a fancy meal (as some singles are eyeing the next day’s discounted chocolate), we’re here to celebrate the center of it all: L-O-V-E, love.

Live Streaming 101: Sharing Events With Social Media

It sounds oxymoronic to describe live events as being accessible anywhere at anytime by anyone, but, with live streaming, they really are.

Products like Facebook Live, Youtube Live, and Periscope make it possible to grow event audiences exponentially via web promotion. By streaming video live, they empower us to maintain of-the-moment urgency, and, by incorporating feedback features, they enable us to interact with absent audiences as immediately as we interact with in-person attendees.

Kid Approved, Family-Friendly Marketing

There are two new people in the world! We are thrilled to congratulate our very own Erin Mills on the birth of her twins. Oakley and Sawyer came into the world on Thursday, January 26. To celebrate their cuteness (pictured below), we figured we’d take a moment to look at our favorite campaigns — MAG-produced and otherwise […]

Location Scout: New York City

Empirically proven: the Empire State’s 10 best spots to activate.

We love New York and we’re proud of it — clichés be damned! It’s the city that has everything — a concrete jungle where anything (and just about everything) goes. Here, work, play, and people come together from every demographic. The city’s variety, diversity, and unparalleled cultural cache converge to make it one of the world’s best locations for brand promotion.

360° Video vs. Augmented vs. Virtual vs. Mixed Reality

Virtual, Augmented, and Mixed Reality technologies are quickly gaining technical and popular momentum, as is 360° Video. And while the law of accelerating returns would suggest that ubiquity can’t be far off, these technologies still have the novelty to attract and wow consumers.

So if a brand wants to draw focus, align itself with innovation, and give consumers first-hand experiences that literally defy reality, they need to begin by picking the right alternate reality to work with.