As important as it is to knock the socks off consumers, it’s all the more important to knock the socks off your clients. And the quickest way to your client’s socks is often with the delivery of data. Today we’re going to explore the five reasons why your experiential marketing event needs data collection and the five best ways to pull it off.
About the michael alan group
the michael alan group is a full-service, experiential marketing agency. This author account represents the combined efforts of our account and design teams.
Entries by the michael alan group
We created social media vignettes to promote the Ringling Bros. and Barnum & Bailey Circus’ show, Out of This World.
We raised awareness for the launch of Rachael Ray’s premium dog treats at South Beach Food & Wine’s Annual Yappie Hour Event, hosted by Rachael Ray.
Welcome to installment number two in our series exploring event marketing upgrades, where we focus on small changes that make big gains. In this edition, we’re diving into the world of promotional products and highlighting the go-to swag consumers love.
Some love to hate it and some hate to love it, but Valentine’s Day is nevertheless upon us again. While many couples are off to smooch over a fancy meal (as some singles are eyeing the next day’s discounted chocolate), we’re here to celebrate the center of it all: L-O-V-E, love.
It sounds oxymoronic to describe live events as being accessible anywhere at anytime by anyone, but, with live streaming, they really are.
Products like Facebook Live, Youtube Live, and Periscope make it possible to grow event audiences exponentially via web promotion. By streaming video live, they empower us to maintain of-the-moment urgency, and, by incorporating feedback features, they enable us to interact with absent audiences as immediately as we interact with in-person attendees.
There are two new people in the world! We are thrilled to congratulate our very own Erin Mills on the birth of her twins. Oakley and Sawyer came into the world on Thursday, January 26. To celebrate their cuteness (pictured below), we figured we’d take a moment to look at our favorite campaigns — MAG-produced and otherwise […]
Empirically proven: the Empire State’s 10 best spots to activate.
We love New York and we’re proud of it — clichés be damned! It’s the city that has everything — a concrete jungle where anything (and just about everything) goes. Here, work, play, and people come together from every demographic. The city’s variety, diversity, and unparalleled cultural cache converge to make it one of the world’s best locations for brand promotion.
To welcome in the New Year, we’ve put together our predictions for all the ways that experiential marketing is going to evolve in 2017.
Virtual, Augmented, and Mixed Reality technologies are quickly gaining technical and popular momentum, as is 360° Video. And while the law of accelerating returns would suggest that ubiquity can’t be far off, these technologies still have the novelty to attract and wow consumers.
So if a brand wants to draw focus, align itself with innovation, and give consumers first-hand experiences that literally defy reality, they need to begin by picking the right alternate reality to work with.
22 W 38th St.
New York, NY 10018
Join the team
We're always looking for energetic and experienced people to join our dedicated team of Brand Ambassadors, Production Assistants, Drivers, and Managers.
Join the Team