We promoted the Season 2 Premiere of HISTORY’s Mountain Men by producing an all day “City Trek” in NYC’s Union Square.
About the michael alan group
the michael alan group is a full-service, experiential marketing agency. This author account represents the combined efforts of our account and design teams.
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We celebrated the launch of Summer Camp, USA network’s first reality competition series, with gourmet s’mores.
We celebrated the 25th Anniversary of Scholastic’s The Magic School Bus with a custom bus stop, Miss Frizzle, and a trip down the Hudson.
If you screen it, they will come. Crowds of tween fans descended on locations across the country for the opportunity to watch the season premiere of Degrassi before it aired.
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