Case Study Spotlight: Curaçao Tourism Food Truck

We promoted travel to Curaçao and the tourism board’s many sponsor hoteliers via a delicious brand experience.

  • In partnership with Diamond PR, produced a 2-day custom food truck program in Flatiron and Union Square
  • Offered consumers free freshly made batidos – the Curaçao interpretation of a smoothie – in 3 different flavors
  • Managed sponsor integration within the broader program where hoteliers surprised 8 winners per day with a free trip and 4-night hotel stay on the Caribbean island
  • Exceeded the board’s distribution goal by giving away over 3,100 batidos over the 2-day activation
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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