Case Study Spotlight: Dear Evan Hansen

We celebrated Dear Evan Hansen surrounding the 2017 Tony Awards Season.

  • Deployed a custom branded A La Mode ice cream truck at (4) high traffic locations in New York City, including Times Square, Lincoln Square and Bryant Park
  • Offered consumers (3) ice cream flavors named after the show, including Evanly Vanilla, Murphy Mocha and Orchard Berry
  • Served over (2,000) total servings of ice cream across all (4) activation days taking place throughout May, June and July
  • Staffed, managed and trained all onsite Brand Ambassadors to have an immersive understanding of the show
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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