Case Study Spotlight: Flatiron District 2016 Holiday Programming

We assisted with driving traffic to the Flatiron District during the 2016 Holiday Season.

  • Produced a 1-day launch event to kick off the season, followed by (6) live plaza activations and a Winter Solstice event
  • Hosted a social media contest, a scavenger hunt, and a food drive competition throughout the 23-day program
  • Coordinated with a different beverage partner to be onsite each day and distributed over (1,500) hot beverages
  • Handled all outreach and coordination with over (65) local businesses in the neighborhood resulting in over (3,000) donated prizes
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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