Case Study Spotlight: FUSO eCanter Launch

We partnered with AGT International to launch FUSO’s eco-friendly box truck, the eCanter.

  • Transformed a parking lot in NOHO, NYC into a gas station of the future
  • Produced a 2-day launch initiative that featured a variety of B2B programming, including a media event, professional workshops, and complimentary test drives
  • Supplemented these engagements with several consumer-facing activations, including a silent disco, smoothie bikes, and live art installations
  • Received media coverage that included over 400 mentions published in Forbes, Business Insider, AFR, Japan Times, and Social Push
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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