Case Study Spotlight: InStyle + Dyson Supersonic Presents Behind the Strands

We produced a pop-up blow dry bar with InStyle Magazine featuring Dyson’s new Supersonic Blow Dryer Styled by GlamSquad.

  • Hosted the experience in a retro Airstream and offered free services courtesy of InStyle, Dyson and GlamSquad
  • Invited guests to come on board the vehicle and get their hair washed and blow dried right on the spot
  • Managed all logistics as they related to design and production of the vehicle, AV and technical requirements, onsite branding and staffing
  • Provided popular bloggers, @blankitinerary (Paola Alberdi) and Gala Gonzalez, a free blow out at the event
  • Distributed branded water bottles and discount codes to passersby throughout the day and even gave away GlamSquad gift certificates to 50 lucky attendees

All photos by Colin Williams Photography.

The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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