We produced a pop-up blow dry bar with InStyle Magazine featuring Dyson’s new Supersonic Blow Dryer Styled by GlamSquad.
- Hosted the experience in a retro Airstream and offered free services courtesy of InStyle, Dyson and GlamSquad
- Invited guests to come on board the vehicle and get their hair washed and blow dried right on the spot
- Managed all logistics as they related to design and production of the vehicle, AV and technical requirements, onsite branding and staffing
- Provided popular bloggers, @blankitinerary (Paola Alberdi) and Gala Gonzalez, a free blow out at the event
- Distributed branded water bottles and discount codes to passersby throughout the day and even gave away GlamSquad gift certificates to 50 lucky attendees
All photos by Colin Williams Photography.