Case Study Spotlight: MobileIron LIVE!

We reinvented MobileIron’s annual user conference, creating an event unlike any MobileIron had produced previously.

  • Crafted an “un-conference” experience, rebranding the event as “MobileIron LIVE!” and infusing an innovative, live news feel throughout
  • Provided turnkey production services inclusive of show management & technical direction
  • Designed a complex truss structure through which we were able to uniquely light different elements of the space to create an unexpected, concert-like environment
  • Fabricated plexiglass meeting spaces with walls that could be written on via dry erase marker to foster creative sharing
  • Offered custom NFC touchpoints that enabled attendees to collect all session & sponsor content in a democratic, tech-driven fashion
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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