Case Study Spotlight: NBC Golf Channel

We hosted a scavenger hunt around NYC to celebrate The Presidents Cup kickoff and generate excitement amongst golf fans.

  • Produced an interactive scavenger hunt whereby we custom fabricated (5) life-size trophies modeled after the Presidents Cup, complete with winner plaques and hundreds of red roses
  • Placed these trophies in different locations throughout the city and utilizing various NBC talent, created short video clues hinting at the trophy locations
  • Encouraged consumers to find them all and post a photo with the hashtag #PresCupSweepstakes for a chance to win
  • Custom designed a contest landing page where consumers who weren’t in NYC had the chance to get involved in the fun
  • Received over 3,800 sweepstakes entries and over 52,000 total contest page views
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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