Case Study Spotlight: Northwell Health Brand Bus Road Show

We promoted North Shore-LIJ Health System’s name change (now Northwell Health) to internal employees.

  • Produced the Brand Bus Road Show which consisted of 2 custom RVs retrofitted to create a wellness-inspired brand lounge and 1 Sprinter Van
  • Engaged employees with a social-sharing photo op, onsite sweepstakes, interactive trivia station, and prize wheel
  • Designed an app tutorial, driving hundreds of sign-ups to the system’s new digital platforms, myNorthwell and myWellness
  • Partnered with KIND Snacks to distribute bars at activation stops throughout New York
  • Traveled to 44 hospitals and practices over the course of 15 days, posting real-time blog posts along the way
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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