We promoted North Shore-LIJ Health System’s name change (now Northwell Health) to internal employees.
- Produced the Brand Bus Road Show which consisted of 2 custom RVs retrofitted to create a wellness-inspired brand lounge and 1 Sprinter Van
- Engaged employees with a social-sharing photo op, onsite sweepstakes, interactive trivia station, and prize wheel
- Designed an app tutorial, driving hundreds of sign-ups to the system’s new digital platforms, myNorthwell and myWellness
- Partnered with KIND Snacks to distribute bars at activation stops throughout New York
- Traveled to 44 hospitals and practices over the course of 15 days, posting real-time blog posts along the way