Case Study Spotlight: Northwell Health 2017 Leadership Rally

We produced Northwell Health’s annual Leadership Rally for over 4,000 Northwell employees.

  • Transformed the Theater at Madison Square Garden to align with the event’s theme of Endless Possibilities
  • Treated guests to complimentary catering and pre-show activities, including virtual greeters, coffee jetpacks, interactive signature walls, and multiple teaser campaigns
  • Managed guest performances, internal speakers and a keynote from NASA Captains Mark & Scott Kelly and Former Congresswoman, Gabriel Giffords
  • Ended the show with a tribute to the organization’s President via a surprise performance from NYPD’s Pipe & Drums
  • Handled all RSVPs, catering, design & décor, stage and AV management, staffing, and talent logistics
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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