Case Study Spotlight: NYCFC HOUSE

We created an interactive experience for NYCFC fans by way of an immersive pop-up shop and event space.

  • Produced the NYCFC HOUSE, a 1-month pop-up store in the heart of NYC’s Meatpacking District
  • Kicked off the campaign with an exclusive, invite-only affair for players and media
  • Fabricated structures to hang various pieces of club merchandise throughout the store
  • Created all NYCFC branded signage within the shop and managed onsite logistics and overall layout
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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