Case Study Spotlight: Red Nose Day 2017

We raised awareness for the third annual Red Nose Day in the United States, a campaign to raise funds and help fight child poverty.

  • Supported Walgreens and Duane Reade, the exclusive retailers selling red noses, in promoting the Red Nose Day event
  • Teased Red Nose Day by placing (5) larger than life Red Nose statues in high traffic NYC areas for (7) days
  • Produced the official Pre-Event Party in Herald Square Park which took place 1-day in advance of Red Nose Day to encourage consumers to purchase their nose at a nearby store
  • Welcomed (25) Red Nose Riders into NYC, who began their ride from Boston 4-days earlier
  • Celebrated their arrival with a brief program including remarks from the COO of Walgreens and the CEO of Comic Relief
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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