Case Study Spotlight: Ringling Bros. Presents Out Of This World Final Farewell

We created social media vignettes to promote the Ringling Bros. and Barnum & Bailey Circus’ show, Out of This World.

  • Developed, scripted & produced several different storylines filmed with show talent to showcase the local New York City show dates
  • Fashioned storyboards which included sightseeing in NYC, spectating a Brooklyn Nets and a New Jersey Devils game, attending a yoga class and stopping by iconic eateries
  • Coordinated all shoot logistics and talent management
  • Secured permission and appropriate waivers for all venues with restaurants including Nathan’s in Coney Island, Katz’s Delicatessen, Stromboli Pizza and Doughnut Plant
  • Edited eight final videos which were pushed to all of Ringling Bros. social platforms
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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