Case Study Spotlight: Shape Magazine’s 2016 Beauty Awards

We celebrated Shape Magazine’s 2016 Beauty Awards, an annual event recognizing the best beauty products over the past year.

  • Hosted the cocktail reception at New York City’s premiere nightclub, Up & Down
  • Handled all onsite creative and decor to transform the venue into a true brand experience
  • Designed custom pedestals displaying winning products from each beauty category
  • Supplied all event staff to manage registration, gift bag fulfillment and distribution, and facilitate executive remarks throughout the night
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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