Case Study Spotlight: Spectrum NY1 Celebrates 20 Years With Pat Kiernan

We celebrated Spectrum NY1 network anchor, Pat Kiernan’s 20th anniversary on air.

  • Deployed (3) branded food trucks to distribute free breakfast to New Yorkers in Flatiron, the Upper West Side and Brooklyn to celebrate 20 years of Mornings with Pat
  • Partnered with existing NYC Food Trucks, Big D’s Grub & Stuf’d, to rewrap their vehicles for the 20th anniversary
  • Distributed over (1,000) breakfast items and (1,500) branded water bottles to consumers
  • Worked with NY1’s film crews to produce live spots that aired on the network throughout the morning
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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