Case Study Spotlight: Summer in the Square, Presented by Union Square Partnership

We raised awareness for Union Square Partnership and helped drive traffic to the park with a 9-week community program, Summer in the Square.

  • Handled all programming, partner outreach, and onsite logistics for over (100) initiatives each summer
  • Provided entertainment for all ages including a children’s pavilion with story hour, character appearances, and interactive shows
  • Engaged adults with daily fitness classes hosted by local gyms, local cover bands, dance companies and even a performance from Broadway’s Amazing Grace
  • Produced the first-ever outdoor movie screening in Union Square in 2015 and continued the new tradition in 2016
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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