Lighting effects on the floor of the TMNT hallway resemble sewer grates, further enhancing the effect of being inside the Turtles' lair.

Case Study Spotlight: Teenage Mutant Ninja Turtles at NY Comic Con

We created a unique presence for Nickelodeon’s new Ninja Turtle series at the 2012 New York Comic Con.

  • Took over a hallway within Javitz Center which was currently under construction yet served as a main thoroughfare to the convention activities
  • Utilized our in-house design team to completely transform the venue to resemble the Turtles iconic lair
  • Sampled show content via sewer tubes which, by peering in, consumers were privy to exclusive show content
  • Featured everything from glow in the dark ‘sludge’ and a cast meet-and-greet on the last day
  • Hosted thousands of guests over the course of the 3-day convention, kicking off the series in radical fashion
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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