We celebrated the launch of Summer Camp, USA network’s first reality competition series, with gourmet s’mores.
- Produced a custom food truck program in NYC, LA, and Chicago, activating simultaneously for (2) days in each market
- Evoked childhood memories of summer camp by serving gourmet s’mores in (3) different flavors, each served piping hot and made to order
- Encouraged guests to Tweet their favorite camp moments to #SummerCampMemories and staff (dubbed “counselors”) captured photos and videos onsite to include on all brand
- Paired s ‘mores with a branded wet nap and postcard to remind consumers to tune-in for the premiere