Case Study Spotlight: VH1 at RuPaul’s DragCon

We provided an engaging experience for fans on behalf of VH1 at RuPaul’s DragCon.

  • Produced the VH1 booth at RuPaul’s 2017 DragCon with a runway photo op
  • Created custom props for consumers to pose with, including “WERK” signs & “THWOORP” fans
  • Distributed branded tote bags as a takeaway for guests to store their convention swag
  • Welcomed over (1,500) guests into the space over the course of two days
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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