Case Study Spotlight: Viacom’s Agency Pop-Ups

We delivered an on-brand experience to media teams across NYC during the 2017 Upfront Season.

  • Offered a unique spread of sweet and savory foods for each agency, including Jars by Dani, DO, chicken and waffles, tacos, margaritas and more
  • Managed all onsite logistics and created a unique experience by highlighting various networks with channel-specific GIF photo booths
  • Brought back iconic props from Nickelodeon shows to evoke nostalgia and create shareable selfie stations
  • Handled all production, catering, and staffing as well as scheduling and coordination with all (11) participating agencies
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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