Case Study Spotlight: WE tv Military Wedding

We promoted the launch of WE tv’s Wedding Sunday programming.

  • Produced a branded wedding ceremony that gave (5) military couples the chance to get married in Times Square
  • Handled all production and run of show management for the special day
  • Added to the pomp and circumstance by creating the military “arch of swords” over the newlyweds with members from the Armed Forces
  • Hosted a reception post-ceremony which included performances by Melinda Doolittle and the Liberty Belles
  • Thanked couples for their services with a gift from the USO and US Armed Forces Public Service Group
  • Whisked away the couples in branded “Just Married” pedicabs
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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