Case Study Spotlight: Viacom’s Agency Pop-Ups

We delivered an on-brand experience to media teams across NYC during the 2017 Upfront Season.

  • Offered a unique spread of sweet and savory foods for each agency, including Jars by Dani, DO, chicken and waffles, tacos, margaritas and more
  • Managed all onsite logistics and created a unique experience by highlighting various networks with channel-specific GIF photo booths
  • Brought back iconic props from Nickelodeon shows to evoke nostalgia and create shareable selfie stations
  • Handled all production, catering, and staffing as well as scheduling and coordination with all (11) participating agencies
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Mountain Dew’s Label Motel

We produced an exclusive party during Coachella Festival for Mountain Dew’s new product line, the Label Series.

  • Took over an existing motel, Musicland Hotel, in Palm Springs, dubbing it The Label Motel for the weekend
  • Renovated 3 rooms, creating unique engagements in each: one focusing on live art with famous street-artist Bradley Theodore, one featuring a virtual reality skydiving experience, and one consumer lounge area highlighting art by the Dew Skate Team and “can” installations
  • Showcased live musical performances by well known rapper G-Eazy, DJ Virgil Abloh, DJ Amen, DJ Osh Kosh, DJ Siobhan, & our house DJ, Tom Macari
  • Hosted media & influencers onsite and provided them with upgraded rooms
  • Offered custom menu options with craft cocktails & snacks featuring the Label Series product
  • Managed all logistics as they relate to venue, production, design, décor, run of show, and staffing
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: DataDisrupt 2017 Conference

We produced DataDisrupt, a two-day conference which included keynote speakers and fireside chats from financial services and data analytics companies for over (400) attendees.

  • Served as venue liaison at Metropolitan West Pavilion and coordinated all onsite logistics
  • Took over the first floor to create an exhibition for all sponsors, providing custom branding for each booth
  • Transformed the second floor into a conference area for all other attendees
  • Provided turnkey production services for the entirety of the event inclusive of floor plans, slide creative, catering, branding, run of show development and stage management
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: NBC Boston Treat Truck

We raised awareness for NBC Boston’s owned & operated channel, which launched January 1st, 2017.

  • Produced a NBC Boston Treat Truck, serving complimentary beverages and snacks to consumers, in December of 2016 and, again, in March of 2017
  • Activated in December at (8) locations over the course of (6) days, including Boston’s New Year’s Eve event, First Night
  • Returned in March over (2) weekends, targeting St. Patrick’s Day celebrations in the Boston Metro area, Portsmouth, NH, as well as popular ski destinations across Massachusetts
  • Assisted with onsite logistics to bring NBC Boston on-air talent to the truck each day, allowing them to interact with consumers onsite
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Northwell Health 2017 Leadership Rally

We produced Northwell Health’s annual Leadership Rally for over 4,000 Northwell employees.

  • Transformed the Theater at Madison Square Garden to align with the event’s theme of Endless Possibilities
  • Treated guests to complimentary catering and pre-show activities, including virtual greeters, coffee jetpacks, interactive signature walls, and multiple teaser campaigns
  • Managed guest performances, internal speakers and a keynote from NASA Captains Mark & Scott Kelly and Former Congresswoman, Gabriel Giffords
  • Ended the show with a tribute to the organization’s President via a surprise performance from NYPD’s Pipe & Drums
  • Handled all RSVPs, catering, design & décor, stage and AV management, staffing, and talent logistics
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Ringling Bros. Presents Out Of This World Final Farewell

We created social media vignettes to promote the Ringling Bros. and Barnum & Bailey Circus’ show, Out of This World.

  • Developed, scripted & produced several different storylines filmed with show talent to showcase the local New York City show dates
  • Fashioned storyboards which included sightseeing in NYC, spectating a Brooklyn Nets and a New Jersey Devils game, attending a yoga class and stopping by iconic eateries
  • Coordinated all shoot logistics and talent management
  • Secured permission and appropriate waivers for all venues with restaurants including Nathan’s in Coney Island, Katz’s Delicatessen, Stromboli Pizza and Doughnut Plant
  • Edited eight final videos which were pushed to all of Ringling Bros. social platforms
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Rachael Ray Nutrish Yappie Hour

We raised awareness for the launch of Rachael Ray’s premium dog treats at South Beach Wine & Food’s annual Yappie Hour event, hosted by Rachael Ray.

  • Created a pop up activation at the Yappie Hour Event at The Standard Miami Beach
  • Provided onsite elements for owners & their pets to enjoy which included a multi-platform deck with dog food & pet bowls, a larger than life burger installation made completely of Rachael Ray’s treats, a puppy self-serve treat bar and a branded Plinko game to win prizes
  • Distributed gift bags to guests filled with branded premiums including dog bowls, doggy bag dispensers, bandanas, samples and more
  • Managed all logistics as they relate to venue, production, design, décor, run of show, and staffing
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Flatiron District 2016 Holiday Programming

We assisted with driving traffic to the Flatiron District during the 2016 Holiday Season.

  • Produced a 1-day launch event to kick off the season, followed by (6) live plaza activations and a Winter Solstice event
  • Hosted a social media contest, a scavenger hunt, and a food drive competition throughout the 23-day program
  • Coordinated with a different beverage partner to be onsite each day and distributed over (1,500) hot beverages
  • Handled all outreach and coordination with over (65) local businesses in the neighborhood resulting in over (3,000) donated prizes
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: White & Case 2016 Holiday Party

We produced the 2016 annual holiday party for international law firm, White & Case.

  • Served as venue liaison with The Rainbow Room in New York
  • Transformed the venue into a sexy, old New York themed party turning the three spaces into an underground jazz lounge, a classic casino and a big band dance hall
  • Featured entertainment by way of a live 10-piece band in the iconic Rainbow Room, a Jessica Rabbit inspired lounge singer with live classical pianist in Bar SixtyFive, and a casino area with Roulette, Poker, Craps, Blackjack and branded casino chips in the Gallery
  • Managed all onsite logistics including design and décor, AV needs, and staffing
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: WE tv Military Wedding

We promoted the launch of WE tv’s Wedding Sunday programming.

  • Produced a branded wedding ceremony that gave (5) military couples the chance to get married in Times Square
  • Handled all production and run of show management for the special day
  • Added to the pomp and circumstance by creating the military “arch of swords” over the newlyweds with members from the Armed Forces
  • Hosted a reception post-ceremony which included performances by Melinda Doolittle and the Liberty Belles
  • Thanked couples for their services with a gift from the USO and US Armed Forces Public Service Group
  • Whisked away the couples in branded “Just Married” pedicabs
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.