Case Study Spotlight: DataDisrupt 2017 Conference

We produced DataDisrupt, a two-day conference which included keynote speakers and fireside chats from financial services and data analytics companies for over (400) attendees.

  • Served as venue liaison at Metropolitan West Pavilion and coordinated all onsite logistics
  • Took over the first floor to create an exhibition for all sponsors, providing custom branding for each booth
  • Transformed the second floor into a conference area for all other attendees
  • Provided turnkey production services for the entirety of the event inclusive of floor plans, slide creative, catering, branding, run of show development and stage management
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: NBC Boston Treat Truck

We raised awareness for NBC Boston’s owned & operated channel, which launched January 1st, 2017.

  • Produced a NBC Boston Treat Truck, serving complimentary beverages and snacks to consumers, in December of 2016 and, again, in March of 2017
  • Activated in December at (8) locations over the course of (6) days, including Boston’s New Year’s Eve event, First Night
  • Returned in March over (2) weekends, targeting St. Patrick’s Day celebrations in the Boston Metro area, Portsmouth, NH, as well as popular ski destinations across Massachusetts
  • Assisted with onsite logistics to bring NBC Boston on-air talent to the truck each day, allowing them to interact with consumers onsite
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Ringling Bros. Presents Out Of This World Final Farewell

We created social media vignettes to promote the Ringling Bros. and Barnum & Bailey Circus’ show, Out of This World.

  • Developed, scripted & produced several different storylines filmed with show talent to showcase the local New York City show dates
  • Fashioned storyboards which included sightseeing in NYC, spectating a Brooklyn Nets and a New Jersey Devils game, attending a yoga class and stopping by iconic eateries
  • Coordinated all shoot logistics and talent management
  • Secured permission and appropriate waivers for all venues with restaurants including Nathan’s in Coney Island, Katz’s Delicatessen, Stromboli Pizza and Doughnut Plant
  • Edited eight final videos which were pushed to all of Ringling Bros. social platforms
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Rachael Ray Nutrish Yappie Hour

We raised awareness for the launch of Rachael Ray’s premium dog treats at South Beach Wine & Food’s annual Yappie Hour event, hosted by Rachael Ray.

  • Created a pop up activation at the Yappie Hour Event at The Standard Miami Beach
  • Provided onsite elements for owners & their pets to enjoy which included a multi-platform deck with dog food & pet bowls, a larger than life burger installation made completely of Rachael Ray’s treats, a puppy self-serve treat bar and a branded Plinko game to win prizes
  • Distributed gift bags to guests filled with branded premiums including dog bowls, doggy bag dispensers, bandanas, samples and more
  • Managed all logistics as they relate to venue, production, design, décor, run of show, and staffing
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Flatiron District 2016 Holiday Programming

We assisted with driving traffic to the Flatiron District during the 2016 Holiday Season.

  • Produced a 1-day launch event to kick off the season, followed by (6) live plaza activations and a Winter Solstice event
  • Hosted a social media contest, a scavenger hunt, and a food drive competition throughout the 23-day program
  • Coordinated with a different beverage partner to be onsite each day and distributed over (1,500) hot beverages
  • Handled all outreach and coordination with over (65) local businesses in the neighborhood resulting in over (3,000) donated prizes
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: White & Case 2016 Holiday Party

We produced the 2016 annual holiday party for international law firm, White & Case.

  • Served as venue liaison with The Rainbow Room in New York
  • Transformed the venue into a sexy, old New York themed party turning the three spaces into an underground jazz lounge, a classic casino and a big band dance hall
  • Featured entertainment by way of a live 10-piece band in the iconic Rainbow Room, a Jessica Rabbit inspired lounge singer with live classical pianist in Bar SixtyFive, and a casino area with Roulette, Poker, Craps, Blackjack and branded casino chips in the Gallery
  • Managed all onsite logistics including design and décor, AV needs, and staffing
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: WE tv Military Wedding

We promoted the launch of WE tv’s Wedding Sunday programming.

  • Produced a branded wedding ceremony that gave (5) military couples the chance to get married in Times Square
  • Handled all production and run of show management for the special day
  • Added to the pomp and circumstance by creating the military “arch of swords” over the newlyweds with members from the Armed Forces
  • Hosted a reception post-ceremony which included performances by Melinda Doolittle and the Liberty Belles
  • Thanked couples for their services with a gift from the USO and US Armed Forces Public Service Group
  • Whisked away the couples in branded “Just Married” pedicabs
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Rachael Ray Nutrish Media Event

We helped raise awareness for the launch of Rachael Ray’s premium dog food, Dish.

  • Created a pop-up media event for bloggers, influencers, and their canine companions
  • Hosted the activation at a popular New York venue, Shipping & Receiving, and served as the venue liaison for all production logistics
  • Handled onsite programming and entertainment including a photo experience, caricature artists, and a live acoustic guitarist
  • Distributed gift bags at the end of the night filled with branded premiums consisting of dog bowls, doggy bag dispensers, bandanas, coupons and more
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Shape Magazine’s 2016 Beauty Awards

We celebrated Shape Magazine’s 2016 Beauty Awards, an annual event recognizing the best beauty products over the past year.

  • Hosted the cocktail reception at New York City’s premiere nightclub, Up & Down
  • Handled all onsite creative and decor to transform the venue into a true brand experience
  • Designed custom pedestals displaying winning products from each beauty category
  • Supplied all event staff to manage registration, gift bag fulfillment and distribution, and facilitate executive remarks throughout the night
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: InStyle + Dyson Supersonic Presents Behind the Strands

We produced a pop-up blow dry bar with InStyle Magazine featuring Dyson’s new Supersonic Blow Dryer Styled by GlamSquad.

  • Hosted the experience in a retro Airstream and offered free services courtesy of InStyle, Dyson and GlamSquad
  • Invited guests to come on board the vehicle and get their hair washed and blow dried right on the spot
  • Managed all logistics as they related to design and production of the vehicle, AV and technical requirements, onsite branding and staffing
  • Provided popular bloggers, @blankitinerary (Paola Alberdi) and Gala Gonzalez, a free blow out at the event
  • Distributed branded water bottles and discount codes to passersby throughout the day and even gave away GlamSquad gift certificates to 50 lucky attendees

All photos by Colin Williams Photography.

The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.