Case Study Spotlight: The Quicker Picker Upper Games, Sponsored by Bounty

We reinforced Bounty’s partnership with 3-time gold medal winner, Allyson Felix, with The Quicker Picker Upper Games.

  • Designed and produced a family-friendly event in both New York and Chicago
  • Created a variety of cleaning-themed activities, challenging guests to be the quickest in order to make the leaderboard, including a chance to ‘race’ Allyson Felix in a custom green screen experience
  • Distributed over 1,000 rolls of Bounty to excited attendees in addition to plenty of Olympic-inspired swag
  • Managed all logistics including venue procurement, permitting, AV, staffing, and catering
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Summer in the Square, Presented by Union Square Partnership

We raised awareness for Union Square Partnership and helped drive traffic to the park with a 9-week community program, Summer in the Square.

  • Handled all programming, partner outreach, and onsite logistics for over (100) initiatives each summer
  • Provided entertainment for all ages including a children’s pavilion with story hour, character appearances, and interactive shows
  • Engaged adults with daily fitness classes hosted by local gyms, local cover bands, dance companies and even a performance from Broadway’s Amazing Grace
  • Produced the first-ever outdoor movie screening in Union Square in 2015 and continued the new tradition in 2016
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Curaçao Tourism Food Truck

We promoted travel to Curaçao and the tourism board’s many sponsor hoteliers via a delicious brand experience.

  • In partnership with Diamond PR, produced a 2-day custom food truck program in Flatiron and Union Square
  • Offered consumers free freshly made batidos – the Curaçao interpretation of a smoothie – in 3 different flavors
  • Managed sponsor integration within the broader program where hoteliers surprised 8 winners per day with a free trip and 4-night hotel stay on the Caribbean island
  • Exceeded the board’s distribution goal by giving away over 3,100 batidos over the 2-day activation
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: IFC’s Comedy Road Tour at the Brooklyn Comedy Festival

We created an onsite gaming area at the Brooklyn Comedy Festival completely branded for IFC’s Comedy Road Tour and their sponsor, Hershey’s Ice Breakers.

  • Designed and produced 3 custom branded games (Plinko, Jenga & Connect Four) to provide IFC’s client, Hershey, with added value at the Brooklyn Comedy Festival
  • Invited guests to play and engage with the games at the Festival’s pre-show Happy Hour event along with a branded photo booth onsite
  • Managed all logistics as they related to design and production of the games, AV during Happy Hour, catering, and staffing
  • Distributed prizes and samples to guests throughout the evening and even held a raffle whereby guests won free tickets to another comedy show during the Festival
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: 12th Annual U.S. Trust GROW! Awards

We produced the 12th Annual U.S Trust GROW! Awards, which brings together 130+ Silicon Valley CEOs.

  • Scripted the event, which featured EMC’s Jeremy Burton as keynote speaker and honored Fitbit and Ambarella for their explosive growth
  • Orchestrated a “Coolest Products Raffle” by Whipsaw, with all proceeds benefiting a local Maker Ed program
  • Introduced the first ever “Valley en Vogue” honors, whereby tastemakers in Silicon Valley were recognized throughout the evening
  • Closed the event by speaking about the growth of experiential marketing across Silicon Valley
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Pivot 2016 Upfront Events

We assisted with planning and hosting one of Pivot’s 2016 Upfront initiatives.

  • Produced 10 lunch and dinner events for the network’s top clients
  • Secured partnerships with 2 top New York restaurants to host the events, handling all communications from start to finish
  • Managed onsite technical logistics for each event’s custom presentation
  • Designed and produced décor, florals, and custom printed menus and name cards
  • Researched and sourced program premiums with a 1:1 ratio model that centered around a charitable component
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: USOC 2015 Team USA Awards

We produced USOC’s 2015 Team USA Awards honoring exceptional Olympic and Paralympic Athletes from the past year.

  • Served as venue liaison with the University of Pennsylvania where the event was held
  • Transformed the traditional venue space into a modern club lounge to host the award show which was later broadcast on NBC Sports Network
  • Kicked off the event with a pre-party showcasing Olympic memorabilia and offering meet-and-greet opportunities with select athletes
  • Coordinated all talent, VIPs and athletes throughout the evening, including host, Natalie Morales, and Grammy-winning artist, Andra Day
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Northwell Health Brand Bus Road Show

We promoted North Shore-LIJ Health System’s name change (now Northwell Health) to internal employees.

  • Produced the Brand Bus Road Show which consisted of 2 custom RVs retrofitted to create a wellness-inspired brand lounge and 1 Sprinter Van
  • Engaged employees with a social-sharing photo op, onsite sweepstakes, interactive trivia station, and prize wheel
  • Designed an app tutorial, driving hundreds of sign-ups to the system’s new digital platforms, myNorthwell and myWellness
  • Partnered with KIND Snacks to distribute bars at activation stops throughout New York
  • Traveled to 44 hospitals and practices over the course of 15 days, posting real-time blog posts along the way
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Rachael Ray Every Day

We celebrated the 10th Anniversary of Rachael Ray Every Day Magazine by activating a Food Truck & producing a VIP Party.

  • Partnered with an existing NYC Food Truck, Frites & Meats, to rewrap their food truck for the 10th Anniversary
  • Distributed over (750) Breakfast Burgers & Cheeseburgers, (4000) branded sunglasses, and (4000) branded tattoos throughout the day to consumers to highlight Rachael Ray’s reputation as the Queen of the Burger
  • Served as venue liaison with Toro NYC for the VIP Party later that night for celebrities, media & press
  • Managed all logistics as they relate to venue, décor, run of show, staffing, and AV

Check out the coverage on Event Marketer.

The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: TraceLink NEXUS ’15

We managed and produced NEXUS ‘15, a 2-day conference that delivered content, engagement, and networking within the life sciences industry.

  • Secured and a sourced a Washington D.C. venue, The Dupont Circle Hotel, to host the seminar
  • Created and designed all conference elements as it relates to the event website lander and all onsite signage throughout the event
  • Incorporated new technologies to connect attendees such as Poken and Bing Pulse
  • Produced a dinner event for the conference attendees at the Smithsonian National Air and Space Museum
  • Managed all venue logistics as they relate to venue, décor, run of show and AV for both parts of the event

Check out the recap video from TraceLink.

The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.