Case Study Spotlight: Duane Reade Red Nose Day Pre-Event Party

We raised awareness for the first Red Nose Day in the USA, a cause which benefits children in poverty.

  • Supported Walgreens and Duane Reade, the exclusive retailers selling Red Noses, in promoting the initiative
  • Produced the official Red Nose Day Pre-Event Party in NYC to encourage consumers to tune-in to NBC’s Live Entertainment Fundraiser that evening
  • Partnered with numerous Walgreens vendors, including Coca-Cola and Kraft & Mars, to create an interactive experience full of photo ops, prize wheels, giveaways and more!
  • Teased the event by creating (5) larger than life Red Nose statues and positioning them throughout NYC for (10) days
  • Supported all initiatives with OOH media
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Teenage Mutant Ninja Turtles at NY Comic Con

We created a unique presence for Nickelodeon’s new Ninja Turtle series at the 2012 New York Comic Con.

  • Took over a hallway within Javitz Center which was currently under construction yet served as a main thoroughfare to the convention activities
  • Utilized our in-house design team to completely transform the venue to resemble the Turtles iconic lair
  • Sampled show content via sewer tubes which, by peering in, consumers were privy to exclusive show content
  • Featured everything from glow in the dark ‘sludge’ and a cast meet-and-greet on the last day
  • Hosted thousands of guests over the course of the 3-day convention, kicking off the series in radical fashion
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: History Channel Mountain Men

We promoted the Season 2 Premiere of HISTORY’s Mountain Men by producing an all day “City Trek” in NYC’s Union Square.

  • Produced a custom-built, all-terrain environment, giving consumers the chance to experience the lives of the Mountain Men.
  • Managed entire production, including design and decor, permitting, fabrication, pre-promotion, stage management, programming and staffing
  • Acquired event sponsors including The North Face, Orvis, KIND Snacks, Head & Shoulders and other local brands
  • Secured coverage in BizBash, Event Marketer, and Medialife, and engaged over (5,000) consumers onsite
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: USA Network Summer Camp

We celebrated the launch of Summer Camp, USA network’s first reality competition series, with gourmet s’mores.

  • Produced a custom food truck program in NYC, LA, and Chicago, activating simultaneously for (2) days in each market
  • Evoked childhood memories of summer camp by serving gourmet s’mores in (3) different flavors, each served piping hot and made to order
  • Encouraged guests to Tweet their favorite camp moments to #SummerCampMemories and staff (dubbed “counselors”) captured photos and videos onsite to include on all brand
  • Paired s ‘mores with a branded wet nap and postcard to remind consumers to tune-in for the premiere
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Scholastic’s The Magic School Bus

We celebrated the 25th Anniversary of Scholastic’s The Magic School Bus with a custom bus stop, Miss Frizzle, and a trip down the Hudson.

  • Built a custom, branded “bus stop” at Pier 84 in Manhattan
  • Traveled The Magic School Bus down the Hudson River on a barge
  • Docked it to the delight of the second-grade class from the United Nations International School who were eagerly awaiting its arrival
  • Offloaded several special guests, including the brand’s Author, Illustrator, and – of course – Miss Frizzle
  • Provided students with a special program, including a science lesson with Dr. Meryl Kafka, former curator for the New York Aquarium
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.

Case Study Spotlight: Nickelodeon Degrassi Road Show

We created excitement for the new season of Nickelodeon’s Degrassi.

  • Developed a road show which gave thousands of fans the opportunity to watch the season premiere before anyone else – plus attend a Q&A with cast members (OMG!)
  • Offered onsite activities including games, photo opps, make-your-own t-shirt stations as well as mocktails and candy galore
  • Treated VIP winners to an exclusive meet & greet with the cast members
  • Developed and launched a Facebook “Demand It” component where fans were able to cast their vote for where the tour would travel for its last stop
  • Increased brand’s Facebook fan base to over 3MM in two weeks time
The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.