The line stretched down the block across from New York City's Rockefeller Center, as excited guests waiting for a burger from the Rachel Ray Every Day food truck.

Case Study Spotlight: Rachael Ray Every Day

We celebrated the 10th Anniversary of Rachael Ray Every Day Magazine by activating a Food Truck & producing a VIP Party.

  • Partnered with an existing NYC Food Truck, Frites & Meats, to rewrap their food truck for the 10th Anniversary
  • Distributed over (750) Breakfast Burgers & Cheeseburgers, (4000) branded sunglasses, and (4000) branded tattoos throughout the day to consumers to highlight Rachael Ray’s reputation as the Queen of the Burger
  • Served as venue liaison with Toro NYC for the VIP Party later that night for celebrities, media & press
  • Managed all logistics as they relate to venue, décor, run of show, staffing, and AV

Check out the coverage on Event Marketer.

The michael alan group is a full-service experiential marketing agency & event production company. Check out our work and our team, and drop us a line to see more case studies and discover our full scope of capabilities.
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