the michael alan group is first and foremost, an experiential marketing agency.
Founded in 2001, we rocked the marketing landscape with guerrilla tactics & street-level stunts, the likes of which had never been seen.
While each program we produce is as unique as its objectives, most of our campaigns are rooted in the following methodologies:
With a database of thousands of promotional staff, we can activate sampling programs nationally & internationally.Whether delivering highly technical product points for consumer electronics brands in three different languages or encouraging consumers to buy tickets to a Broadway show, we pride ourselves on providing Brand Ambassadors uniquely matched to each brand that we work for.Having activated in more than 65 markets globally, we have extensive local market insights, allowing us to tailor our locations & distribution schedule to reach your desired demographic.
Whether you are launching a product, opening a store or premiering a television show, a well-executed stunt can provide exponential ROI via earned & social media.And surprisingly, a stunt doesn’t have to cost $1MM to be effective – you simply need the right idea, executed at the right place, at the right time.At the michael alan group, we deliver the idea AND execute it.We also oversee digital and PR strategy every step of the way, working with your PR and social media teams from the outset.And if you don’t have PR and social media teams in-house? No problem.We offer these services too.
Putting your brand in front of thousands of eyeballs for the day is great.Now try doing that again, and again, and again.And while you’re at it, may as well put the brand on every major highway across America for a little (or a lot of) free advertising.
Tours are an incredibly effective vehicle (pun possibly intended) for brand awareness, interaction and conversion.By creating an experience on wheels, we design a multi-faceted program which can achieve separate goals for your PR, consumer marketing, trade marketing & sales teams.Begin the day by bringing your tour to a local morning show, then activate downtown for lunchtime to reach consumers during heightened foot traffic.The next day, bring the experience to a local corporate campus or retailer for in-depth product sales training.One investment, endless opportunities.
With so much versatility, experiential marketing tours often receive buy in across an organization, with multiple departments contributing to the overall budget. And, of course, the beauty of a tour is that, with each stop, your CPM goes down considerably.
Direct Mail (With a Twist)
Hear the words “direct mail” and you may immediately think of an aging form of below the line advertising.Similarly, if we mention the word “fulfillment” – you likely think of box stuffing.Here at the michael alan group, we deliver experiences – literally. Signed, sealed, delivered.
We transform ho-hum holiday gifts into hotly-anticipated arrivals.We turn a press release into a memorable moment, by delivering coffee & donuts to the newsroom along with your big announcement.
Whether it be tokens of appreciation for VIP clients or home viewing party kits for television shows, we excel at handling every last detail so you can sit back and enjoy the finished product, or shall we say package?
Drive to Retail
We work with some of the world’s largest retail brands to drive traffic in-store and/or online to purchase.Whereas traditional print coupon redemption rates hover around 3%, our redemption rates for coupons distributed via experiential means range from 20% – 60%.Why? It’s what we like to call “conscious couponing.”
Couponing via experiential marketing allows you to choose when & where you are engaging a consumer vs. solely hoping to engage them if they pick up their weekly circular. Conscious couponing means we can target consumers when they are in the right frame of mind (likely already shopping) and in the vicinity of the store location.
Our strategies involve coupling coupon distribution with a value-add experience for the consumer – a cup of hot coffee, a complimentary breakfast item, a balloon for their little one. Each of these gestures, while seemingly simple, delivers a prolonged interaction with the brand, allowing Brand Ambassadors additional time with each consumer.